About

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Sushi Pocket believe delicious, wholesome food shouldn’t be a luxury of time. Inspired by Japanese Onigiri, Sushi Pocket reimagines sushi for modern life — convenient, hand-held, and packed with flavor. Whether you’re on the go, between meetings, or just craving a hassle-free meal, Sushi Pockets deliver a healthy, satisfying treat in just 2 minutes.

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Our Approach

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We leveraged our deep understanding of the culinary sector to select four of the most ageing food creators on our roster to help deliver the sushi pocket message. Our selection process focused on:

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• Creators that have high food conversion
• Authentic aesthetic alignment with the Sushi Pocket brand
• Inclusive of a diverse selection of creators who reach a variety of audiences

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This campaign took place over both Instagram Reels and TikTok, optimizing each creator's platform for the best performance and engagement.

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The Creators

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@erin22xoxo
@iamicess
‍@bwitbunz
@tasdhaliwal‍