About

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Snackish was founded by SmartSweets founder, Tara Bosch, who wanted to create a feel-good chip that you could eat every single day without feeling guilty. She made the first chip you can actually eat every single day — 8g of protein, real potatoes, 100% avocado oil, prebiotic fiber.

Snackish turned to Shine to help promote it's launch across the United States and Canada, with a goal to flood socials and empower women.

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Our Approach

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Snackish was on a mission to flood social media for the launch of the brand across North America! They looked to Shine to support casting in both the US and Canada, with an emphasis on virality across both TikTok and Instagram. Shine was able to:

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• Analyze the ideal Snackish customer and build a custom list of 100+ unique talent that may be a fit
• Effectively position the brand
• Secure 10 camapigns across the US and CA
• Establish longterm, recurring partnerships

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The Creators

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@fallonfarinacci
@josiebalka‍
@queenykuffour
@lyndseysmiith
@tasdhaliwal
@aliciamccarvell
@jovani.furlan
@talliia

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The Outcome

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Cross-Audience Growth & Acquisition: When we started this partnership, Snackish had yet to launch and only had a few hundred followers. With a number of successful collaborations with Shine talent, their social following has grown to over 34,000 followers in a matter of weeks.

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Increased Brand Sentiment: The brand has become synonimus with Influencers due to it's eye catching branding and strong presence across all major social channels.

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Long-Term Value: Repeat partnerships. Snackich continues to look to Shine to support their casting initiatives as they expand their retailer market

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3M+ Views | 43,000+ Engagement