The Grey Canvas
"This platform is my home for sharing my life filled with style and creativity."Safinaaz Rawji
Originally from Vancouver, Safinaaz has lived in Kinshasa, Dar es Salaam, London, and Seattle before she made Toronto her home. It was then that she discovered her love for travel and learning about various cultures. After receiving her Bachelor of Applied Science majoring in electrical engineering, she worked in the tech sector for many years before she launched “The Grey Canvas,” an online platform dedicated to focusing on content around lifestyle, travel, style, philanthropy, and interior design. Since the launch of “The Grey Canvas,” Safinaaz has traveled a great deal and inspired her audience to go along the same journey as her — be it to Africa, Bora Bora, Dubai, or Italy. She has partnered with numerous brands to put together authentic content that effectively builds strong brand loyalty.