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MERIT Beauty approached us seeking specialized casting support for their upcoming campaigns. As a performance-driven beauty brand, they needed to identify creators who could deliver measurable results while maintaining the brand's sophisticated aesthetic and messaging integrity.
We leveraged our deep understanding of the beauty and lifestyle creator landscape to recommend eight high-performing creators from the Shine roster. Our selection process focused on:
The campaign featured a strategic mix of content formats including Instagram Reels, TikTok videos, and Instagram Story sets, each optimized for performance while maintaining consistent brand positioning.
We worked with 8 creators on the Shine roster for a mix of IG Reels, TikTok Videos and IG Story Sets. Many creators were re-booked as their ROI was phenomenal!
@fraicheliving x 3
@gottatryit.gti x 4
@josiebalka x 2
@thebirdspapaya x 3
Driving Measurable Actions: For a performance-driven beauty brand like MERIT, this direct response metric was crucial in driving qualified traffic to their website and converting to measurable sales.
Massive Audience Engagement: Campaign content reached over 2.5 million viewers—more than tripling the projected viewership of 714k. This significant overdelivery kept MERIT top-of-mind among beauty enthusiasts and expanded their awareness footprint.
Long-Term Value: The campaign's success extended beyond immediate metrics. Several creators were rebooked multiple times based on their exceptional ROI, establishing ongoing partnerships that continue to deliver value for MERIT. This repeat booking pattern demonstrates both the quality of our initial casting selections and the sustainable performance of creator-driven content.
