About

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Knix, a pioneer in intimate apparel, aimed to cement its position as the go-to brand for innovative bras and underwear that blend comfort, confidence, and performance. To do so, the brand needed to:
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• Build deeper brand awareness and education in the competitive U.S. market
• Connect meaningfully with Gen Z, especially in trend-forward NYC
• Amplify cultural relevance and the brand’s “It factor” without compromising its core values of quality and functionality

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Our Approach

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Knix partnered with Shine Talent Group to launch an "always-on" creator campaign in Q1 2025. The approach included:
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• Collaborating with 8 strategically chosen creators, including 6 NYC-based for hyper-relevant, localized content
• Messaging that positioned Knix as the best choice for both everyday essentials and special occasions
• A content strategy highlighting Knix’s key differentiators: superior fit, standout support, and innovative leakproof technology
  

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The Creators

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Lisa Wei #1, #2, #3

Erica Suckow 

Allison Ho

Gabby Male 

Amani Richardson 

Tyla Lauren

Jules Jacobson 

Emiley Cox

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The Outcome

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Exceeded Traffic Objectives: Campaign delivered 156% to target KPIs, fulfilling the brand's primary goal
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Sustained Engagement: Strong ROI from Lisa Wei's partnership led to Knix renewing for three consecutive campaigns
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Measurable Revenue Impact: UTM tracking confirmed significant direct sales attributed to campaign content
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Expanded Brand Presence: Achieved notable awareness increase across key target demographics, particularly within the strategically vital Gen Z segment

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